WELCOME TO KAZAKHSTAN

An unforgettable adventure awaits you

4

In ancient Kazakh mythology, the number '4' symbolizes the earth, the terrestrial space, divided into four parts: north, south, east, and west.

Album Art

Culture of the Great Steppe

Kazakhstan is located in the heart of Eurasia - at the intersection of key transportation routes. For millennia, the country's territory has served as a connecting bridge between the East and the West. Its strategic position has facilitated not only the active growth of trade but also the exchange of cultural and scientific achievements. The Great Silk Road passed through the lands of modern Kazakhstan. Caravans transported furs, gold, spices, and silk. Since ancient times, the vast steppes have united peoples and preserved many valuable artifacts. The word of Turkic origin 'Kazakh' means 'Free man,' and Kazakhstan is a country historically inhabited by freedom-loving nomads. At various stages of history, unique civilizations arose and developed here, and their heir is the modern state with a rich past and a multicultural heritage

ARTICLES

Этно-фэшн в Казахстане: от национального костюма к мировой подиумной моде

Ethnic fashion in Kazakhstan has long gone beyond the stage of festivals and theatrical stages. Today it is a relevant, dynamically developing segment of the fashion industry, which combines traditions, crafts and modern style. Ethno-fashion is becoming not only a cultural code of the nation, but also a commercially successful trend, the interest in which is growing both inside the country and abroad.Since the 2010s, there has been a growing interest in national identity in clothing in Kazakhstan. The start of this movement was given by designers who are able to rethink the traditional Kazakh costume - not as a museum exhibit, but as a source of inspiration for everyday and evening fashion.Today, many designers have become style icons and try to reflect the main features of the Kazakh ethno-style in their works - national ornaments (қошқар мүйіз, өрнек, ирек), use felt, suede, leather, silk, and focus on handmade embroidery.The editors of Qazaq Culture have made a selection of top designers so that you can find your own items with unique design and national flavor.Aigul KassymovaOne of the main ambassadors of ethno-fashion in Kazakhstan. Her collections combine elements of Kazakh aesthetics and high fashion. Aigul actively works with silk, brocade, jacquard, and uses complex hand embroidery. Her items are willingly bought by stars and politicians, and shows are held at Astana Fashion Week and Almaty Fashion Day.Saltanat Baimukhamedova (Salta)The founder of the SALTA brand is one of the first who began to promote ethnic chic in the prêt-à-porter format. Her outfits easily fit into the urban wardrobe, while maintaining an ethno-soul. The brand has participated in foreign shows in Paris and Milan.Kamshat Bekenova (KAMSHAT)A designer who focuses on sustainable production and textile recycling. Her works contain many motifs of nomadic culture, folklore, Turkic symbolism. Kamshat actively cooperates with artisans from the regions, reviving forgotten techniques.AYA BY BAPANI (Aya Bapani)Aya Bapani is one of the main visionaries of ethno-fashion in Kazakhstan. Her brand AYA by BAPANI has gained fame far beyond the country thanks to a bold, philosophical approach to Kazakh aesthetics. Each element of clothing is a metaphor, a visual symbol, a coded story.Note that niche showrooms and multi-brand stores are gradually appearing in large cities of Kazakhstan, where ethno-designers with a budget line are represented.QAZAQ REPUBLIC - a concept store with an emphasis on made in KZ - from street clothing to ethno-motives.TIU by Kazakh designers (Astana): promotes young designers, including ethno-brands. SAUKELE Atelier: a boutique of headdresses and wedding looks with a historical emphasis.NOMAD Fashion Hub: a cultural and exhibition space where shows, pop-up markets and sales of limited collections are held.Kazakh designers have begun to actively participate in international fashion exhibitions, which indicates that they are starting not just to sell things, but to tell stories of family, region, and craft through them. This causes an emotional attachment in the buyer.Ornaments and motifs are increasingly being adapted for digital content, AR filters, NFTs and collaborations with game designers. The designers themselves, feeling the demand, create schools and workshops, passing on knowledge to the next generation, creating personnel for the industry.In conclusion, we add that ethno-fashion in Kazakhstan is not just fashion. This is a way to talk about your culture, identity, history in the language of modernity. Despite the challenges, this segment has great potential: from strengthening the country's brand to a real contribution to the economy through exports and the development of creative industries. The main thing is to support the initiative, combine traditions and technologies, and make the ethno-code accessible, wearable and recognizable. 

Regions and places to visit

Discover the best places to visit in Kazakhstan. Explore the regions and find out what makes them unique.

Akmola region

Akmola region is one of the largest and most developed regions of Kazakhstan and ranks ninth in size. It borders with Kostanai region in the West, North Kazakhstan region in the North, Pavlodar region in the East and Karagandy region in the South.

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Heritage

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ABOUT KAZAKHSTAN

In this section, the users will find information about the development and prospects of Kazakhstan

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HISTORY

In this section, there is an opportunity to immerse yourself in the rich cultural heritage of Kazakhstan

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UNESCO HERITAGE

The UNESCO World Heritage List includes both natural and cultural monuments of Kazakhstan. These include the Mausoleum of Khoja Ahmed Yasawi, the petroglyphs of Tamgaly, Saryarka - Steppes and Lakes of Northern Kazakhstan, the Turan Deserts, the Western Tien Shan, as well as a complex of sites of the Great Silk Road in the Chang'an-Tianshan Corridor.

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MUSEUMS AND RESERVES

Museums and reserves are important institutions that preserve cultural, historical and natural heritage. Museums collect and display works of art and historical artefacts, while reserves protect natural resources and ecosystems, ensuring their safety for future generations.

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GOLDEN FUND

In this section, the users can get acquainted with the Kazakh talents who have gained worldwide fame

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CINEMA

Pearls of national cinema: retrospectives and long-awaited premieres

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ARCHIVES

This section provides access to a rich historical collection of documents and archival materials of Kazakhstan

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Become a batyr

Upload your photo and try on the look of a Kazakh batyr or a Turkic amazon with the help of artificial intelligence

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