In the first part of the conversation, Madina Kuandyk told about her path to the world of crafts, how the Ult Kazynasy center was created, and why preserving the cultural code is important for future generations. In the second part, we continue the conversation and raise the topics of social entrepreneurship, innovation, and the role of craft art in the development of society.

— How do you combine tradition with modernity in your work?
— I preserve the cut of the product, the key elements of the costume — ornaments, styles, color combinations — but adapt them to a modern style and comfort. This is how shapans with national patterns, felt paintings, and accessories that fit organically into everyday wardrobe appear.

Which of your master classes are the most popular?
— Most of all, people like the felting and taqiya and shapan creation classes. It is important for them that they leave not only with a finished product, but also with history — they understand that they made a part of our culture with their own hands.
How can we interest young people in learning about traditions?
— We need to give them the opportunity not just to watch, but to try them themselves. I believe in the power of interactive master classes, fashion collaborations and bold design solutions that make traditions close to the modern generation. Young people are smart — they should not be scolded. I am for a soft policy: time has both valuable and outdated, and they themselves are able to choose the best. Now, when leaving the country, many young people want to identify themselves as Kazakhs — they wear national clothes, choose clean, healthy food, take care of themselves and their lifestyle.
I am a member of the international Slow Food movement, which supports the concept of "clean, honest food." Kazakh cuisine fits perfectly into these principles — it is originally based on natural products. There is even a rule: up to five ingredients in a dish are considered clean food. I am sure that young people will return to their roots and will choose not only national clothes, but also clean, healthy food.

Do you have a dream related to crafts?
- Yes, I want to bring Kazakh crafts to the international level by creating ethno villages and creative residences. My goal is for tourists to be able to come, learn from masters, live in an atmosphere of traditions and take away with them not just a souvenir, but a whole experience imbued with culture.

What, in your opinion, helps to preserve cultural heritage?
- Creativity. When a person creates, he puts a part of himself into the product, and this energy remains in it forever. Through creativity, tradition ceases to be a museum exhibit and becomes part of our everyday life.