ARTICLES

Beshbarmak as a brand: how a Kazakh woman turned a national dish into a family business and a cultural mission
25.07.2025
743

Beshbarmak as a brand: how a Kazakh woman turned a national dish into a family business and a cultural mission

What happens when you combine traditions with marketing, national cuisine with aesthetics, and beshb...

The play "Mamluk. Sultan Baybars" was presented on the international stage in Moscow
23.07.2025
664

The play "Mamluk. Sultan Baybars" was presented on the international stage in Moscow

The drama "Mamluk. Sultan Baybars" was first shown at the international theater festival in Moscow. ...

How Kazakh Women Bring Traditions Back to the Modern Table
19.07.2025
721

How Kazakh Women Bring Traditions Back to the Modern Table

In the third part of a large interview with the founder of the ethno-food brand Asemgul Kabeldinova,...

"Tabak tartu" is not just a tradition, it is the cultural code of the people
19.07.2025
831

"Tabak tartu" is not just a tradition, it is the cultural code of the people

In the second part of the interview with the bearer of traditions and successor of the family busine...

"Every cut of meat is respect, history and tradition"
19.07.2025
1254

"Every cut of meat is respect, history and tradition"

Asemgul Kabeldinova, the keeper of the family business and the founder of the Eco et store, talks ab...

Kui that united thousands: how Kazakhstan's dombra players entered the Guinness Book of Records and what it means for ethnoculture
19.07.2025
1232

Kui that united thousands: how Kazakhstan's dombra players entered the Guinness Book of Records and what it means for ethnoculture

In July 2025, an event that went down in world history took place in Taldykorgan - more than 5,000 d...

Ethno-fashion in Kazakhstan: from national costume to world catwalk fashion
19.07.2025
1954

Ethno-fashion in Kazakhstan: from national costume to world catwalk fashion

Ethnic fashion in Kazakhstan has long gone beyond the stage of festivals and theatrical stages. Toda...

How Astana will celebrate the Day of the Capital
05.07.2025
1025

How Astana will celebrate the Day of the Capital

On July 6, Astana traditionally celebrates one of the most important holidays - Capital City Day. Th...

How will the 180th anniversary of Abai Kunanbayev be celebrated in Kazakhstan
02.07.2025
2029

How will the 180th anniversary of Abai Kunanbayev be celebrated in Kazakhstan

In 2025, Kazakhstan celebrates the 180th anniversary of the birth of Abai Kunanbaev is a poet, ...