At a meeting of the MIRAS Republican Council under the Adilet Party, Erlan Kanalimov, Chairman of the Creative Industries Development Fund, presented the Fund's strategic priorities for 2027 and proposals for implementing the Address of the President of Kazakhstan.
In his Address to the Nation, President Kassym-Jomart Tokayev outlined the goal of developing a digital economy based on artificial intelligence, emphasizing the need for creative industries to participate in this process. In this regard, the Fund proposed a comprehensive support model for the industry, combining professional training, production, product promotion, and investment.
One of the initiatives was the Qazaq Creative AI Lab, a project to implement artificial intelligence in animation, video production, design, 3D modeling, and digital content creation. The program is planned to be integrated into Creative Shift, allowing participants to master the technology through practical application and commercial assignments. Over the course of six months, the program aims to attract 20 teams and implement 10 paid projects. To develop the creative services market, Qazaq Creative Orders has been introduced – a digital platform where companies can place orders for design, animation, video production, and other creative solutions. The fund will attract clients, select contractors, and support projects. The pilot phase is scheduled for six months and includes 10 companies participating and 30 paid orders.
Qazaq Product is dedicated to the development of domestic production, bringing together artisans, designers, and businesses to produce products with national motifs. The first phase proposes developing 10 collections and concluding five supply contracts. In parallel, Qazaq IP Market will facilitate the commercialization of works by Kazakhstani creators. It envisages the creation of a digital catalog of 30 intellectual property assets and the conclusion of five paid licensing agreements.
To attract private capital, the Qazaq Creative Co Invest program has been proposed, focusing on projects in film, animation, computer games, publishing, design, and creative technologies. During the initial stage, it is planned to select five projects with proven market demand and the participation of potential investors. The financing mechanism will be determined based on the Fund's capabilities.
As part of Qazaq Creative City, it is proposed to engage domestic architects, designers, and artists in the renovation of libraries, creative centers, and public spaces. Three pilot projects with modern reading areas, multimedia spaces, and creative workshops are planned to be developed in collaboration with akimats and partners.
A separate focus is on the development of regional creative hubs. Their educational programs are planned to be tailored to the needs of local businesses. The pilot project envisions training 100 specialists at five hubs.

One of the key proposals was the inclusion of creative industry development indicators in the akim (governor) performance evaluation system. The proposed key KPIs include the industry's share of the gross regional product, the number of operating enterprises, employment, and the volume of private investment. Target values ​​should take into account the economic characteristics of each region.
The Fund also proposed conducting a comprehensive analysis of legislation during the development of the draft law "On the Creative Economy." In particular, it is necessary to assess the completeness of the list of types of economic activity (OKED) and identify gaps in government support mechanisms, taxation, copyright protection, and the commercialization of intellectual property.
The Chairman of the Board of the Foundation emphasized the need to evaluate the effectiveness of industry support based on specific economic results: creators' income, sales volume, completed orders, licensing agreements, and attracted investments.
Qazaq Creative's main priority for 2027 is the development of sustainable creative entrepreneurship and increasing the contribution of creative industries to the economy of Kazakhstan.