The North Kazakhstan Region exhibition and fair "Botai – Uly Dala Mәdenieti" was held at the Qazaq Creative Hub in Astana as part of the Creative Aimaq national project. The Deputy Prime Minister and Minister of Culture and Information of the Republic of Kazakhstan toured the exhibition. Welcoming the participants, Aida Balayeva noted that the main goal of the Creative Aimaq project is to promote regional creators and facilitate the commercialization of their products and services.
Creators from the North Kazakhstan Region presented the region's historical and cultural heritage, regional brands, modern technological developments, and inclusive projects. Guests were treated to an interactive exhibition of Botai culture, handcrafted items, original ceramics, designer clothing collections in the national style, and souvenirs. A special highlight was the "Digital Yurt" zone, which showcased projects in artificial intelligence, robotics, Game Development, VR/AR, 3D printing, and other digital technologies. Documentary, animated, and short films created by creators from the North Kazakhstan region were also screened.
The event also featured presentations of children's and adult ethnic clothing collections by designers Aizhan Kolchina and Sabina Volskaya. Both creators participated in the renowned Oriental Fashion Show in Paris, held as part of Paris Haute Couture Fashion Week. Sabina Volskaya received an international UNESCO award for her contribution to the development of international relations, recognizing her contribution to promoting Kazakhstan's culture abroad.
In addition, visitors were able to participate in artisan master classes and purchase all the products on display. Over the course of the two days, creative goods worth a total of 4.9 million tenge were sold. The Creative Aimaq project, implemented by the Creative Industries Development Fund with the support of the Ministry of Culture and Information of the Republic of Kazakhstan, aims to support domestic brands, develop regional creative industries, and promote the cultural potential of Kazakhstan's regions. Creative projects from the Akmola and Pavlodar regions have previously been presented at the event. All regions of Kazakhstan will participate in the Creative Aimaq project throughout the year.