The "Zhetisu – Elorda torіnde" (Living with the Power) fair opened in Astana at the Qazaq Creative Hub as part of the national Creative Aimaq project. The event brought together traditional crafts, digital technologies, contemporary design, tourism, and creative projects from the region.
Deputy Prime Minister and Minister of Culture and Information of the Republic of Kazakhstan Aida Balayeva visited the fair. After reviewing the works on display from the Zhetisu region, the Deputy Prime Minister noted that creative industries are called upon to transform creative ideas into sought-after products and create new opportunities for economic development.

More than 30 creators from the Zhetisu region, representing various creative industries, participated on the first day of the project. These included artists, designers, artisans, digital project developers, and entrepreneurs.
The space is divided into six thematic areas: Welcome Zone, a crafts hall, "World of National Instruments," Nomad Art Hall, Ethno Village, and a gallery of national clothing.
A separate section is dedicated to Zhetisu's digital and innovative projects. Specifically, the Online Ustaz educational ecosystem, including online courses, a testing system, and an AI assistant, is on display, as well as a project developed by the winner of the "Tauelsizdik Urpaqtary" grant in the field of electric transport. Thanks to grant support, the project's creator expanded production and established sales of its products. One of the electric motorcycles on display was already purchased during the exhibition.
A special feature is the crafts hall, displaying felt, wood, and leather goods, as well as national jewelry and souvenirs. Visitors can learn about the process of creating national products and purchase the pieces through a Live Workshop. The "World of National Instruments" zone showcases a collection of exclusive traditional Kazakh musical instruments, including the dombra, kobyz, zhetigen, and sybyzgy. Guests were provided with information about the instruments' history, craftsmanship, and sound.
The program continued with a Jetisu Creative video dedicated to the region's seven rivers and its cultural heritage, as well as a Nomad Style Show featuring original works by Zhetisu designers Zhanar Kelgembaeva and Zere Yesenbay. Immediately following the fashion show at Creative Aimaq, Zere Yesenbay signed a contract worth 40 million tenge for the design and production of stage costumes.
Furthermore, fairgoers were able to participate in artisan workshops and purchase all the products on display. By the end of the day, creative goods worth over 2 million tenge had been sold. National toys, headdresses, decorative jewelry, works of art, and electric bicycles assembled in the Zhetisu region were in high demand.

Theatrical performances and special stage programs will also be organized for fairgoers today, continuing the main program. Spectators will be treated to scenes from the play "Taptym-au Senі" and an excerpt from the one-man show "Mukagali" by the B. Rimova Academic Drama Theater.

Overall, as part of the national Creative Aimaq project, fairs have already been held in eight regions of Kazakhstan. 352 creators participated, and 20,690 people visited the exhibitions. The total volume of creative products sold amounted to over 42.9 million tenge. The Creative Aimaq project, implemented with the support of the Ministry of Culture and Information of the Republic of Kazakhstan by the Corporate Foundation "Creative Industries Development Fund," aims to support domestic brands, develop regional creative industries, and promote the cultural potential of the country's regions.
The Zhetisu Regional Fair was attended by 4,100 people today, and the event will continue until tomorrow.