The creative potential of the Zhambyl Region has long extended beyond traditional crafts. Today, creators from the region combine national heritage with modern technologies, including artificial intelligence, 3D technologies, and vibe coding.

This potential was showcased as part of the Creative Aimaq project at the “Asqaq Rukhty Aulieata” fair. Over two days, the venue welcomed 6,000 residents and visitors to the capital, while sales of products created by Zhambyl-based creators exceeded 15 million tenge.

Visitors were presented with handmade items, national souvenirs, felt products and goods made from natural materials, original accessories, books, paintings, decorative pieces, and other works by local artisans.

Particular attention was given to projects that combine traditions with modern technologies. The fair featured an AI-powered “Smart and Sports Café,” the Hermes Analytica digital system, projects created using vibe coding, the neo-folklore collection by the ASPARA brand, Kazakh fairy tales and animation projects created with the use of artificial intelligence, as well as inclusive books and tactile models produced using 3D technologies.

The region’s creative potential is also reflected in its achievements in the field of national art. Earlier, a 200-meter-long felt textile was included in the KINES Book of Records of Kazakhstan.

The “Asqaq Rukhty Aulieata” fair demonstrated that the modern creative industry of the Zhambyl Region is a combination of national heritage, technological solutions, and tangible economic results.