Today, the first design festival of local brands, Astana Pop Up Store, opened at the Palace of Peace and Reconciliation in Astana. The festival is one of the first joint projects between the Creative Industries Development Fund and MOST Holding, implemented under a Memorandum of Cooperation.
Over the course of two days, more than 50 local brands from all regions of Kazakhstan will present designer clothing, accessories, jewelry, interior design, cosmetics, home goods, and other unique products. Visitors will not only be able to see the products of local designers and creators but also purchase them directly.
Guests will enjoy a rich cultural program featuring Moldanazar, Asiya, Torearyq, Yez, and Oeleye, music sets by DJs, a food court, special partner projects, giveaways, and interactive activities.
Astana Pop Up Store is a new platform for supporting local brands, developing creative entrepreneurship, and promoting Kazakhstani creative products. The project opens new opportunities for designers, entrepreneurs, and representatives of creative industries to present their products, expand business contacts, and develop partnerships.
The festival takes place on July 11-12 from 12:00 to 20:00 at the Palace of Peace and Reconciliation. We invite residents and visitors of the capital to discover the best Kazakhstani brands, support local creators, and become part of one of the most exciting events in the creative industries.