Erlan Kanalimov, Chairman of the Creative Industries Development Fund, and Nariman Mukushev, Deputy Chairman of the Board of Halyk Bank, signed a memorandum of cooperation. The agreement provides for the expansion of distribution channels for domestic creative products, the promotion of cultural projects, and support for private theaters.
One of the key areas of the partnership will be the development of sales of Kazakhstani products through Halyk Market. The Fund and the Bank plan to create themed online showcases for domestic brands, curate special product selections, and conduct joint marketing campaigns. Entrepreneurs will also be provided with guidance on registering on the platform, product placement, sales, and advertising. This will enable small creative workshops and producers to explore e-commerce and attract new customers.
Special attention will be given to leveraging Kino.kz's capabilities to promote Kazakhstani cinema, concerts, and cultural projects. The parties will consider joint initiatives aimed at increasing the visibility of domestic creative projects, expanding their media reach, and engaging audiences. Support for private theaters has been identified as a separate area of ​​cooperation. Plans are underway to explore opportunities to promote productions, attract new audiences, and implement joint cultural initiatives.
The partnership also envisions developing the professional and entrepreneurial competencies of creative industry representatives. Specifically, consideration is being given to engaging Halyk Bank specialists in the Foundation's educational projects as experts and mentors, conducting practical master classes, industry meetings, and joint events. This collaboration will help entrepreneurs hone their business management skills, product promotion, and financial instrument management.
The initiatives under the memorandum are aimed at expanding markets for Kazakhstani creative products, increasing the audience for cultural projects, and creating additional opportunities for the sustainable development of creative entrepreneurship.