On September 26–27, the creative exhibition «Zhaiyk Tolkyny» from the West Kazakhstan region was held at the Qazaq Creative Hub in Astana under the framework of the national project «Creative Aimaq», with the support of the Ministry of Culture and Information of the Republic of Kazakhstan.

At the exhibition, regional creators showcased the creative potential of West Kazakhstan, presenting local brands and original works.

More than 40 specialists—including artisans, artists, jewelers, designers, and experts in wood and leather processing—participated in the fair.

Master classes on musical instrument making, woodworking, and the creation of arts and crafts were held for the public.

Collections by local designers were also featured in the program. Fashion houses and centers such as «Maria Hanym», AS_brands.kz, and «DariLili» presented their collections.

The exhibition comprehensively highlighted the historical and cultural heritage of West Kazakhstan. Through projects such as «Balbaltas Bayany» («The Tale of Balbal Stones») and «Muzei Murasy» («Museum Heritage»), the region's history and valuable artifacts were widely promoted. In addition, the animated film «Dolana» was screened.

✔️ Over the course of two days, nearly 3,000 people visited the exhibition. Regional creators sold products worth 5 million tenge.

The «Creative Aimaq» project aims to support regional creators, widely promote domestic brands, help creators bring their products to the market, popularize national heritage, and develop creative entrepreneurship.