The Creative Industries Development Fund and Profi DM signed a memorandum of cooperation aimed at promoting Kazakhstani creative projects, increasing awareness of regional brands, and providing informational support for cultural initiatives.
The document was signed by Erlan Kanalimov, Chairman of the Fund's Board, and Veronika Masimova, Director of Profi DM.
The agreement opens up additional opportunities for promoting the products of domestic designers, artisans, and other creative entrepreneurs, as well as attracting a wider audience to cultural events.
One of the key areas of the partnership will be the placement of information about the Fund's projects on LED screens and other outdoor advertising structures operated by Profi DM. This will allow residents and visitors to the capital to be informed about upcoming events, introduce them to Kazakhstani brands, and increase interest in domestic products.
The parties also plan to conduct joint information campaigns, develop advertising materials, and utilize digital advertising platforms to highlight creative initiatives. Particular attention will be paid to promoting regional creatives in the capital's market. Outdoor advertising will help introduce their products to potential buyers, expand their audience, and create the conditions for establishing new business contacts.
For creative industries, it is important not only to create a high-quality product but also to successfully launch it on the market, find buyers, and develop sustainable sales channels. In this regard, cooperation with Profi DM will complement the Fund's existing support measures with information promotion tools.
The Creative Industries Development Fund will continue to develop interactions with representatives of the media and advertising industries, expanding opportunities for promoting domestic brands and developing creative entrepreneurship in Kazakhstan.