An open discussion, Creative Talks, dedicated to modern approaches to tourism development and the role of creative industries in this sector was held at the Qazaq Creative Hub as part of the Creative Aimaq project. Participants included creative professionals from the East Kazakhstan region and guests of the creative fair.
Speakers at the event included travel blogger and member of the Writers' Union of Kazakhstan Aizada Rakhymzhanova, tourism expert and influencer Zhansaya Menilbayeva, producer Yergulan Zhanpeyisov, and Olga Abeldinova, Director of the Department of Tourism Products and Services Development at the Astana Tourism Development Center.
During the discussion, experts discussed effective tools for increasing the tourist attractiveness of regions, the impact of social media on tourism development, and the possibilities of promoting Kazakhstan's natural and cultural heritage through creative content. According to the speakers, social media is currently one of the most effective tools for attracting tourists. Everyone can contribute to the development of domestic tourism by sharing the beauty of their native land, its attractions, and unique traditions through high-quality photos and videos.
Participants focused on environmental awareness as an integral part of sustainable tourism. Speakers emphasized that a responsible attitude toward nature, cleaning up litter after vacations, and caring for the environment are important contributions to preserving natural areas and enhancing their tourist appeal.
At the end of the meeting, participants noted that tourism development is a shared responsibility of the state, the tourism industry, representatives of creative industries, bloggers, and every citizen who, through their attitude toward nature and promoting their native land, can contribute to the development of Kazakhstan's tourism potential.